| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | IMD391 | AXA Way: The Pursuit of Excellence Through Quality of Service | Weeks, John;Baillot, Jean-Pierre;Weeks, Suzanne | General management | Service Marketing( MBM0017 ) |
| 2 | HKU019 | Cathay Pacific Airways: ""Service Straight from the Heart | Tocquer, Gerard;Kwan, Eva Y.H. | Service management | Service Marketing( MBM0017 ) |
| 3 | HKU364 | Seeking Differentiation: Taxi Branding in Hong Kong | Wong, Yue-Chim Richard;Wong, Ka-Fu;Yiu, Alexandra;Ramon-Berjano, Carola | Service management | Service Marketing( MBM0017 ) |
| 4 | HKU786 | Oasis Hong Kong Airlines: The First Long-Haul, Low-Cost Carrier in Asia | Lee, Andrew;Chan, Gary;Subramanian, Venkat | Other | Service Marketing( MBM0017 ) |
| 5 | IMD316 | Ping An of China: The Making of an Insurance Giant and a Leading Chinese Integrated Financial Services Group | Marchand, Donald A.;Nie, Winter;Tsai, George | Other | Service Marketing( MBM0017 ) |